DigitasLBi agrees with Liftshare to 'merit pay'

Anil Pillai
Anil Pillai

DigitasLBi has entered into partnership with Liftshare, a car-sharing service. As part of the tie-up, the digital agency will be paid according to the commercial impact of its work.

Liftshare has tasked DigitasLBi with transforming its business model through digital channels and launching the brand to a consumer audience.

Under the agreement, the agency will receive a portion of any revenues generated via consumer bookings rather than a flat fee.

Anil Pillai, DigitasLBi’s UK chief executive, said: "We’re always looking for new ways of making our commercial framework more flexible in order to add value for our clients. Over the years, we’ve been involved in a number of performance-based deals, but never to this level."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More