DigitasLBi agrees with Liftshare to 'merit pay'

Anil Pillai
Anil Pillai

DigitasLBi has entered into partnership with Liftshare, a car-sharing service. As part of the tie-up, the digital agency will be paid according to the commercial impact of its work.

Liftshare has tasked DigitasLBi with transforming its business model through digital channels and launching the brand to a consumer audience.

Under the agreement, the agency will receive a portion of any revenues generated via consumer bookings rather than a flat fee.

Anil Pillai, DigitasLBi’s UK chief executive, said: "We’re always looking for new ways of making our commercial framework more flexible in order to add value for our clients. Over the years, we’ve been involved in a number of performance-based deals, but never to this level."


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published