DigitasLBi boosts strategy team with McCann London hire

DigitasLBi has boosted its strategy team with the appointment of Harry Pugsley, a planning partner at McCann London, as creative strategy director.

Harry Pugsley: joins DigitasLBi as creative strategy director
Harry Pugsley: joins DigitasLBi as creative strategy director

He will lead creative strategy for some of the agency’s key clients, working in its London office and reporting to Ed Beard, the head of creative strategy.

Pugsley held a number of strategic planning roles in his native Australia, at JWT, Mindshare and Sputnik Agency, before coming to the UK to join McCann London in 2012.

Beard said: "Harry’s passion for innovation and his desire to work collaboratively make him a perfect fit for DigitasLBi. He also has an impressive and diverse background, with experience ranging from advertising to media and digital agencies.

"It's going to be really exciting seeing how the unique perspective he brings helps guide the solutions we create for our clients."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More