DigitasLBi captures global WorldPay brief

WorldPay, the payment processing company, has appointed DigitasLBi as its lead global strategic digital agency.

WorldPay: names DigitasLBi as lead global digital agency
WorldPay: names DigitasLBi as lead global digital agency

DigitasLBi will work with WorldPay to develop and execute a global strategy across bought, owned and earned digital channels.

The agency was appointed  after a five-way competitive pitch.

Activity will include the development of a single, responsive global digital platform to support the brand’s customer acquisition strategy.

Kevin Dallas, the e-commerce chief product and marketing officer at WorldPay, said: "We felt DigitasLBi’s strong strategic capabilities and understanding of our business combined with their unparalleled geographic footprint made them the perfect agency partner to help us engage with our customers online."