DIRECT: Briefs

Option One has started 1997 by clinching two prestigious new accounts. Chrysler Jeep has appointed Option One to handle its direct marketing and sales promotion activity, worth up to pounds 1 million, while Marks and Spencer Financial Services has chosen the agency to run its cardholder communications programme.

Option One has started 1997 by clinching two prestigious new

accounts. Chrysler Jeep has appointed Option One to handle its direct

marketing and sales promotion activity, worth up to pounds 1 million,

while Marks and Spencer Financial Services has chosen the agency to run

its cardholder communications programme.



Zenith Direct has launched its direct response analysis and planning

system, Zoom Direct, to select Zenith clients, including Rover Group,

Bristol Myers and Pedigree Petfoods. The system offers multilevel

analysis for both TV and press advertising against an extensive list of

criteria. The presentations were made by Zenith Direct’s director, Clare

Myerscough (above).



Telewest Communications is launching a pounds 10 million branded

communications campaign through GGT and GGT Direct following their

appointment earlier this month (Campaign, 10 January). The aim is to

coordinate Telewest’s regional marketing campaigns under one banner and

a new campaign will roll out in the spring.



Littlewoods has agreed to pay pounds 395 million for Sears Freemans

Catalogues in a move that reaffirms its commitment to the home shopping

business. Littlewoods has now scrapped plans to expand its department

store and plans to concentrate on mail order.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).