Direct Line in £50m media rethink

Be the first to comment
Direct Line: MediaCom has handled media for the past ten years
Direct Line: MediaCom has handled media for the past ten years

Direct Line Group is reviewing its £50 million media planning and buying business following the spin-off from the Royal Bank of Scotland last year.

Through RBS, MediaCom has handled media for the group, which owns the insurance brands Direct Line, Churchill and Green Flag, for the past ten years.

The review follows a restructure of the company’s marketing operations in September last year and the promotion of Mark Evans to the role of group marketing director. Evans is believed to be leading the pitch process.

MediaCom successfully defended the business in 2010. The WPP agency declined to comment on the review.

A Direct Line spokesman said: "Media is the last piece of the marketing mix due to be looked at since we divested from RBS… MediaCom will be invited to repitch."

Direct Line Group spent £48.1 million on media in the 12 months to 30 September 2012, according to Nielsen.


Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

  • Account Executive £22000 - £25000 per annum + great benefits! Twist Recruitment, London
  • Designer £28000 - £38000 per annum Major Players, London
  • ACCOUNT DIRECTOR £40000 - £50000 per annum + bonuses and benefits Live Recruitment, Birmingham
The end of false recognitions

1 The end of false recognitions

You'll be seeing less work from DDB at award shows in 2016. Here's why.

Just published