Direct marketers back Royal Mail part-privatisation plan

LONDON - The direct marketing members of advertising body ISBA have given their broad backing to the Government's plan to part-privatise the Royal Mail.

Royal Mail... privatisation plan
Royal Mail... privatisation plan

The proposals, which will be introduced by Lord Mandelson in the House of Lords tomorrow, have been met with heavy criticism from backbench Labour MPs, who have signed a Commons motion opposing the decision.

But David Ellison, marketing services manager of ISBA, said: "our direct marketer members agree with the plan to allow private investment because of the untenable position of Royal Mail. Partnerships have been introduced successfully in European countries such as Denmark, where overall efficiency has been improved".

However, Ellison did warn that if a company is chosen for the partnership, it must be willing to invest long-term in Royal Mail's future.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).