Direct marketing 'absorbed into bloodstream' of advertising, says Rory Sutherland

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Rory Sutherland will reveal his views on direct marketing, Twitter and creating value, in the latest instalment of Campaign's Talking Inspiration series, out next week.

Don’t miss the outspoken vice-chairman of Ogilvy Group UK sharing his opinions on Audi drivers, the power of a name, and how he considers himself a "mental fluffer" in the new videos, out on 6 June.

View previous episodes, featuring The Arts Council chair Sir Peter Bazalgette and Publicis Groupe chair Maurice Levy, here.


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