Direct marketing 'absorbed into bloodstream' of advertising, says Rory Sutherland

Rory Sutherland will reveal his views on direct marketing, Twitter and creating value, in the latest instalment of Campaign's Talking Inspiration series, out next week.

Don’t miss the outspoken vice-chairman of Ogilvy Group UK sharing his opinions on Audi drivers, the power of a name, and how he considers himself a "mental fluffer" in the new videos, out on 6 June.

View previous episodes, featuring The Arts Council chair Sir Peter Bazalgette and Publicis Groupe chair Maurice Levy, here.

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Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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