DIRECT NEWS: Andrews Aldridge poaches Moran from WCJ

Partners Andrews Aldridge, the direct marketing agency set up earlier this year with minority backing from Partners BDDH (Campaign, 14 August), has made its first high-level creative hiring by luring Wunderman Cato Johnson’s head of copy, Shaun Moran, to the outfit.

Partners Andrews Aldridge, the direct marketing agency set up

earlier this year with minority backing from Partners BDDH (Campaign, 14

August), has made its first high-level creative hiring by luring

Wunderman Cato Johnson’s head of copy, Shaun Moran, to the outfit.



The move reunites Moran with Steve Aldridge, the creative partner of

Andrews Aldridge, who was the creative director of WCJ until his

resignation in January.



Moran will work across the whole range of business that the agency has

pulled in so far, including the accounts pitched for and won alongside

BDDH, such as the Guardian and Ikea.



’Sean will fit in brilliantly with our partnership culture,’ Aldridge

said, ’and will play an essential role in the embryonic team which will

build the creativity of the agency. He is a key hiring and as the agency

grows, he will grow with it and hold a lot of responsibility for our

creative output.’



Moran spent four years at GGT Direct and also a period at CDP and the

now-defunct Saatchis Direct before joining WCJ, where his main focus

included Ford, Ericsson and United Airlines. He recently worked on the

launch of a credit card for United Airlines, a campaign which used media

ranging from direct mail to 96-sheet posters.



Moran said: ’I made the move to Andrews Aldridge because a start-up is

always a very interesting prospect, and knowing Steve helped. It’s a

great opportunity to progress my career. I began to assume a more

managerial role at WCJ when they made me the head of copy and I can now

take that further. The agency seems like a very philosophical

co-operative, in which everyone’s opinion is taken seriously. I hope to

add to that and to the creativity and, quite simply, do the best work

I’ve ever done.’



Aldridge added: ’He’s an incredibly good writer and a powerful

conceptual thinker. He has big ideas that are always well executed, and

his imagination allows him to work across all disciplines.’



Moran is expected to join Andrews Aldridge in December, once he has

fulfilled his obligations at WCJ.



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