DIRECT NEWS: Banks Hoggins snares Barraclough Hall creative head

Barraclough Hall Woolston Gray is losing one of its creative group heads, Jason Andrews, to Banks Hoggins O’Shea.

Barraclough Hall Woolston Gray is losing one of its creative group

heads, Jason Andrews, to Banks Hoggins O’Shea.



Andrews, a copywriter, will team up with Kevin McMillan, an art director

who has recently returned to the UK after two years working in

Australia. Banks Hoggins is aiming to boost the through-the-line

capabilities of its creative department. The agency already has five

creative teams and estimates that 70 per cent of its clients are looking

for through-the-line solutions.



Chris O’Shea, joint creative director at Banks Hoggins, said: ’We are

serious about through the line and we are determined to make the

standards as good here as they are above the line.’



Banks Hoggins has created major integrated campaigns for its Daihatsu

and Virgin Interactive clients. The agency is working on a

through-the-line campaign for Waitrose (see story, page 6).



Andrews has been at Barraclough Hall for four years, working on accounts

including AA, Volkswagen, Barclaycard and BT, and has won an Institute

of Sales Promotion award for his Volkswagen Sharan work and a John Capel

Award for Tetrapak.



McMillan and Andrews worked as a team at Barraclough Hall before

McMillan went to Australia, where he was employed in the creative

department of George Patterson Bates.



Since Mc-Millan’s return to the UK earlier this year, he has been

working on a freelance basis with Andrews at Barraclough Hall.



O’Shea added: ’Jason and Kevin fit our requirements. They have the

expert knowledge needed in this field and they are nice people.’



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