Barraclough Hall Woolston Gray is losing one of its creative group
heads, Jason Andrews, to Banks Hoggins O’Shea.
Andrews, a copywriter, will team up with Kevin McMillan, an art director
who has recently returned to the UK after two years working in
Australia. Banks Hoggins is aiming to boost the through-the-line
capabilities of its creative department. The agency already has five
creative teams and estimates that 70 per cent of its clients are looking
for through-the-line solutions.
Chris O’Shea, joint creative director at Banks Hoggins, said: ’We are
serious about through the line and we are determined to make the
standards as good here as they are above the line.’
Banks Hoggins has created major integrated campaigns for its Daihatsu
and Virgin Interactive clients. The agency is working on a
through-the-line campaign for Waitrose (see story, page 6).
Andrews has been at Barraclough Hall for four years, working on accounts
including AA, Volkswagen, Barclaycard and BT, and has won an Institute
of Sales Promotion award for his Volkswagen Sharan work and a John Capel
Award for Tetrapak.
McMillan and Andrews worked as a team at Barraclough Hall before
McMillan went to Australia, where he was employed in the creative
department of George Patterson Bates.
Since Mc-Millan’s return to the UK earlier this year, he has been
working on a freelance basis with Andrews at Barraclough Hall.
O’Shea added: ’Jason and Kevin fit our requirements. They have the
expert knowledge needed in this field and they are nice people.’