DIRECT NEWS: Ed Prichard to join Stretch the Horizon team as copy chief

Ed Prichard, a creative group head at IMP, has quit the agency to join Stretch the Horizon as its head of copy.

Ed Prichard, a creative group head at IMP, has quit the agency to

join Stretch the Horizon as its head of copy.



Prichard will also partner the creative director, Chris Arnold, who is

an art director.



During his three years at IMP, when he reported to the creative

director, David Harris, Prichard worked on clients including Royal Mail,

Umbro, Manchester United and Carlsberg. Before joining IMP in 1995, he

freelanced for a year at Craik Jones and OgilvyOne among other

agencies.



From 1991 to 1994 he was at Hoare Wilkins, following stints at BMP

Business and Yellowhammer.



’I had been at IMP for three years and decided that it was time to move

on,’ Prichard said. ’I’ve got a lot of time for David Harris but I felt

I had gone as far as I could. There is a great creative aspect to STH

which is coming to the fore, and that is something that happened to IMP

while I was there. From being a traditional sales promotion agency, IMP

became far more ideas-led, which is exactly what STH wants to do.’



Arnold said: ’Ed’s got a great reputation and, after having come close

to working with him a year ago, I decided that I really wanted him to

come to the agency. It’s very hard to find good copywriters with huge

through-the-line experience and an award-winning mentality.’



Prichard has picked up several DMA and ISP awards for his work,

including four ISP golds for Royal Mail in 1996.



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