DIRECT NEWS: FCA! secures pounds 10m Action 2000 task

FCA! has landed the pounds 10 million integrated communications campaign for Action 2000, the Department of Trade and Industry organisation set up to raise awareness of the dangers of the millennium computer bug.

FCA! has landed the pounds 10 million integrated communications

campaign for Action 2000, the Department of Trade and Industry

organisation set up to raise awareness of the dangers of the millennium

computer bug.



The agency’s remit is to persuade UK businesses to update their computer

systems to avoid problems as computers are unable to recognise the date

change from 1999 to 2000. An above-the-line TV, press and outdoor

campaign will break in July.



FCA!, which pitched alongside Optimedia, won the account after a contest

against Abbott Mead Vickers BBDO, BMP DDB and Euro RSCG Wnek Gosper.



Niki Akhurst, who took up the new post of Action 2000’s marketing

director in April, said: ’We were impressed with FCA!’s creative

approach and its grasp of the issues involved. We have assembled a

talented team of agencies that will give the campaign the impetus and

momentum required.’



Shaun McIlrath, joint creative director at FCA!, said: ’We are delighted

to have won this business, not just as an agency but as a member of the

business community. This issue affects all of us and we are pleased to

be involved.’



Until now, strategic marketing for Action 2000, which was set up last

autumn, has been handled by BMP DDB and the fellow Omnicom agency, WWAV

Rapp Collins. An initial millennium bug campaign was launched last

January alongside a telephone hotline and website.



The campaign will target half a million managers of small- to

medium-sized companies which are considered to be most at risk because

they underestimate the havoc the bug could cause.



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).