DIRECT NEWS: Graeme Robertson Awards encourages entries via juice ad

The winners of last year’s Graeme Robertson Trust Awards, Nick Platt and Barney Cockerell from Barraclough Hall Woolston Gray, have created a poster to encourage creatives to enter this year’s competition, which is being sent out this week.

The winners of last year’s Graeme Robertson Trust Awards, Nick

Platt and Barney Cockerell from Barraclough Hall Woolston Gray, have

created a poster to encourage creatives to enter this year’s

competition, which is being sent out this week.



The Graeme Robertson Trust - named after the former vice-chairman and

executive director of Brann, who died in 1991, and created in honour of

his creative talent - recognises the work of young creatives in the

direct marketing industry.



Entrants must be under 30 and either working full-time at an agency or

on a full-time college course. Single creatives or creative teams are

asked to send in their three best direct marketing pieces and the prize

is a placement in a prominent overseas agency.



The Direct Marketing Association, which administers the awards on behalf

of the trust, has sent out the entry call to colleges and universities

as well as to members of the DMA’s Creative Council.



The mailer arrives in a cardboard tube and contains a bottle of

’creative juice’, which resembles a container of orange juice. Wrapped

around it is the mailing, which reads: ’100 per cent refreshing and

original.’ The overseas placement is billed as an ’added sweetener’.



Martin Bartle, the PR and communications manager at the DMA, said: ’This

is the one awards ceremony which focuses on young people in the

industry. This scheme fosters talent, which is essential for the future

of all marketing communications.’



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