The winners of last year’s Graeme Robertson Trust Awards, Nick
Platt and Barney Cockerell from Barraclough Hall Woolston Gray, have
created a poster to encourage creatives to enter this year’s
competition, which is being sent out this week.
The Graeme Robertson Trust - named after the former vice-chairman and
executive director of Brann, who died in 1991, and created in honour of
his creative talent - recognises the work of young creatives in the
direct marketing industry.
Entrants must be under 30 and either working full-time at an agency or
on a full-time college course. Single creatives or creative teams are
asked to send in their three best direct marketing pieces and the prize
is a placement in a prominent overseas agency.
The Direct Marketing Association, which administers the awards on behalf
of the trust, has sent out the entry call to colleges and universities
as well as to members of the DMA’s Creative Council.
The mailer arrives in a cardboard tube and contains a bottle of
’creative juice’, which resembles a container of orange juice. Wrapped
around it is the mailing, which reads: ’100 per cent refreshing and
original.’ The overseas placement is billed as an ’added sweetener’.
Martin Bartle, the PR and communications manager at the DMA, said: ’This
is the one awards ceremony which focuses on young people in the
industry. This scheme fosters talent, which is essential for the future
of all marketing communications.’