DIRECT NEWS: Grey creatives depart for Stretch the Horizon

Claire Donovan, an art director, and Robin England, a copywriter, have been poached from Grey Integrated by Stretch the Horizon.

Claire Donovan, an art director, and Robin England, a copywriter,

have been poached from Grey Integrated by Stretch the Horizon.



Their appointment completes a long search by Chris Arnold, Stretch the

Horizon’s creative director.



’I looked at more than a hundred teams,’ Arnold said. ’It was hard to

find the right experience, but this team has worked above and below the

line and their creative outlook is right for us.’



Arnold was brought into the agency after a year-long search for a

creative director when it rebranded from Sheard Thomson Harris to sth

Stretch the Horizon. The sth part of the name has now been dropped to

complete the changeover. ’I was brought in to turn the place around and

we’re now on the way to becoming one of the premier league of creative

agencies,’ Arnold explained.



Donovan and England worked on many of Grey Integrated’s high-profile

clients, including BAT, Cable & Wireless - for which the agency won the

centralised below-the-line account in April - Eagle Star, British

Airways and Royal Mail.



The team joined forces at Watford College, gaining employment at Miller

Leeves WAHT, which was bought by Bainsfair Sharkey Trott, and has since

merged into TBWA GGT Simons Palmer. They moved to Griffin Bacal where

they worked on the Oranjeboom ’double dutch’ ads, and then Lansdown

Conquest before moving to Grey Integrated, where they have been for more

than a year.



’We felt we weren’t being stretched at Grey Integrated and we wanted

something different,’ England said. ’We saw Stretch the Horizon’s work

at the Call to Action exhibition and knew that it was the one pushing

the boat out creatively.’



The team will work on accounts including Sky, NatWest and Renault, and

have already been nominated to work on a pitch for a blue-chip client.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).