DIRECT NEWS: Grey Direct opens office to boost interactive credentials

Grey Direct is launching KPE London, a new-media operation that will be based at the London agency.

Grey Direct is launching KPE London, a new-media operation that

will be based at the London agency.



KPE is a joint venture between Grey Direct’s London office and Kaufman

Patricof Enterprises, a sister Grey company based in New York.



Gifford Morley-Fletcher, the general manager of KPE London, said the

company was set up to combine KPE’s positioning as a developer of

content sites and technological expertise with Grey Direct’s own

approach to interactive marketing.



’Our goal is to develop sites that don’t just look good; they should

also yield measurable results for our clients, whether in the form of

revenue, information or exposure,’ he said.



KPE London has Microsoft as a client, and has produced a website and

campaign for its Visual Studio software using banner advertising across

related websites throughout Europe.



Peter Boggs, Grey Direct’s European chairman, said: ’The internet is

another way of communicating with customers and building brand

relationships directly. We can’t and shouldn’t abdicate this medium to

anyone else.’



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).