DIRECT NEWS: Labour MPs call for effective measures to curb ’junk faxes’

The Government is under pressure from Labour MPs to curb companies that send out unsolicited ’junk faxes’.

The Government is under pressure from Labour MPs to curb companies

that send out unsolicited ’junk faxes’.

Thirty-six MPs have signed a House of Commons motion attacking the

fast-growing pounds 18 million-a-year ’faxback’ industry for advertising

goods and services which consumers obtain by faxing or calling

premium-rate numbers.

Call charges can cost pounds 1.50 per minute, 60 per cent going to the

faxback company and 40 per cent to the telephone operator.

Dan Norris, the Labour MP who tabled the motion, said: ’Irritation and

inconvenience are caused by unsolicited faxes to domestic addresses,

often late at night. Children may respond to premium-rate numbers.’

The MPs urged the Government to protect the public by tightening the

regulations that apply to the communications industry.

Ministers are keeping the issue under review, saying they will be

prepared to act if the industry fails to put its own house in order.

They have welcomed moves to crack down on offensive and misleading junk

faxes by the Independent Committee for the Supervision of Standards of

Telephone Information Services.

One company which sent out up to two million faxes containing crude

jokes was fined pounds 1,000 and banned from operating any premium-rate

service for a year after almost 350 complaints.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).