DIRECT NEWS: Leach and Ray add weight to agency

Grey Integrated is attempting to boost its above-the-line credentials and has hired the former Knight Leach Delaney executives, Stuart Leach and Andy Ray, with a specific advertising-focused brief.

Grey Integrated is attempting to boost its above-the-line

credentials and has hired the former Knight Leach Delaney executives,

Stuart Leach and Andy Ray, with a specific advertising-focused

brief.



The pair have come from Ray Leach EMO, a London agency they set up last

year in partnership with Emery McLaven Orr, the Swindon sales promotion

shop.



Leach, the ex-KLD managing director, will be a director of Grey

Integrated - working with Nick Velody, the agency’s head of advertising.

Ray, KLD’s former head of art, has been appointed as the advertising

creative director, and reports to the executive creative director, Ivan

Palmer.



Velody said: ’This agency has long been committed to true integration,

and we are single-minded about finding the right communication tools for

our clients. This we do with specialist teams that can offer specific

business skills, including above-the-line advertising, all working

within a single profit centre.



’Stuart and Andy are another key step in the development of our

advertising profile and I am thrilled to have recruited such a high

level of talent.’



Leach added: ’We are passionate about creating advertising that works

alongside everything else, not just creating good, standalone ads.



’It has fallen upon us to help develop the advertising product, and to

bring a degree of creative flair to an agency that we think is

impressive beyond belief.’



After KLD folded in 1996, Ray and Leach launched an agency with Count

Alexei Orlov - Ray Leach Orlov. They soon parted with Orlov, however,

and set up a partnership the following year with EMO, an agency best

known for winning a chunk of work from Nationwide last year.



No-one from EMO was available to comment on the future of its London

office.



Grey Integrated is best known for its work for the Cable & Wireless

account which it picked up earlier this year.



It shares the business with Rapier, which handles above-the-line

work.



The agency also works for Royal Mail, British American Tobacco and

British Airways.



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