DIRECT NEWS: Payne Stracey gets set for growth with John Mundy hiring

Payne Stracey has strengthened its management team with the appointment of John Mundy to the new position of deputy creative director.

Payne Stracey has strengthened its management team with the

appointment of John Mundy to the new position of deputy creative

director.



Mundy, who has been working as a consultant at the agency for the past

eight months, will work alongside Mike Cavers, the creative director, to

oversee the agency’s 11 creative teams. He will also continue to work

closely on two key clients, BT Business Connections and Age Concern.



Mundy commented: ’I’ve had quite a few offers in the past few months but

what really excited me about the agency is the care and attention it

gives to protecting its clients’ brand equities, which many

below-the-line agencies tend to ignore.’



Cavers said: ’John understands the business needs of clients and has a

focused creative vision. There aren’t many people around who have both

qualities.’



He added: ’With 11 teams at the agency, I need more support. As a senior

creative, John can approve work when I am involved with new business and

pitching.’



Mundy started his career in 1971 as an art director for the Creative

Business. He then worked at Aspect Hill Holliday (formerly CDP/Aspect)

for more than ten years, picking up a Creative Circle gold and Campaign

silver for his Grant’s Whisky work.



After a period of freelancing, Mundy joined Impact in 1990, becoming

creative director of Purchasepoint in 1993 and working on accounts

including Cellnet.



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