Clive Smith, the group chief executive of Osprey Communications,
has taken over as chief executive of the group’s sales promotion and
public relations arm, CSP, following the resignations last week of two
senior directors, including the managing director.
Smith, the founder of CSP, is taking up the more hands-on role on a
permanent basis to replace Steve Harding, the managing director, and
Mark Huntley, a director. It is not known if the pair have jobs to go
Smith said: ’We have restructured the company to deliver a truly
integrated proposition to our clients. This is already starting to show
dividends in terms of new-business opportunities and the future
development of CSP.’
In addition, CSP is to develop its new-media and sponsorship offering
with the appointment of a new board director - as yet unnamed - from
outside the company.
’We are finding that the market is increasingly being driven by new
media,’ Neal Fullman, the public relations director of CSP, said, ’and
many of our clients now want it to be part of our proposition. There are
a number of synergies between new media and what we already do -
broadcast sponsorship, for example.’
Osprey Communications consists of a number of marketing services
companies, including Osprey Park, the ad agency, and Osprey Direct, a
direct marketing shop. The Osprey Group is involved in merger
negotiations with Summerfield Wilmot Keene. The deal would allow SWK to
take over the management of Osprey Park.
Announcements are expected in the next couple of weeks regarding the
future development of Osprey Communications and CSP.