DIRECT NEWS: Smith becomes CSP chief following two senior resignations

Clive Smith, the group chief executive of Osprey Communications, has taken over as chief executive of the group’s sales promotion and public relations arm, CSP, following the resignations last week of two senior directors, including the managing director.

Clive Smith, the group chief executive of Osprey Communications,

has taken over as chief executive of the group’s sales promotion and

public relations arm, CSP, following the resignations last week of two

senior directors, including the managing director.



Smith, the founder of CSP, is taking up the more hands-on role on a

permanent basis to replace Steve Harding, the managing director, and

Mark Huntley, a director. It is not known if the pair have jobs to go

to.



Smith said: ’We have restructured the company to deliver a truly

integrated proposition to our clients. This is already starting to show

dividends in terms of new-business opportunities and the future

development of CSP.’



In addition, CSP is to develop its new-media and sponsorship offering

with the appointment of a new board director - as yet unnamed - from

outside the company.



’We are finding that the market is increasingly being driven by new

media,’ Neal Fullman, the public relations director of CSP, said, ’and

many of our clients now want it to be part of our proposition. There are

a number of synergies between new media and what we already do -

broadcast sponsorship, for example.’



Osprey Communications consists of a number of marketing services

companies, including Osprey Park, the ad agency, and Osprey Direct, a

direct marketing shop. The Osprey Group is involved in merger

negotiations with Summerfield Wilmot Keene. The deal would allow SWK to

take over the management of Osprey Park.



Announcements are expected in the next couple of weeks regarding the

future development of Osprey Communications and CSP.



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