DIRECT NEWS: Storey and Christodoulou leave Craik Jones to join HPT start-up

Brian Storey and Xanthos Christodoulou, the high-profile creative team, have quit Craik Jones Watson Mitchell Voelkel after only three weeks to join the start-up shop, Harrison Patten Troughton Brand Response.

Brian Storey and Xanthos Christodoulou, the high-profile creative

team, have quit Craik Jones Watson Mitchell Voelkel after only three

weeks to join the start-up shop, Harrison Patten Troughton Brand

Response.



The surprise move comes as a result of HPT starting up sooner than the

expected May date, at which point the team had planned to leave their

former agency, FCA!, and join Steve Harrison, the creative partner of

HPT, with whom they once worked at Ogilvy & Mather Direct, now

OgilvyOne.



’We didn’t know they had gone to Craik Jones until we saw the story in

Campaign,’ Harrison commented, referring to the news story in the 20

March issue.



HPT, which is being backed by Rainey Kelly Campbell Roalfe, will open

its doors officially in May but has started pitching for business

already, winning a place on the Ionica pitch-list alongside Brann and

Ogilvy & Mather.



Harrison introduced Storey and Christodoulou to one another at O&M

Direct and the three have kept in touch since then.



’They have always been at the top of the list of people I wanted to

hire,’ Harrison explained. ’I don’t want to discredit FCA! or Craik

Jones. Brian and Xanthos have worked for exciting agencies, but they

were attracted by the specific challenges that only a start-up can

offer. They are ambitious men and ours is an ambitious agency.’



No-one at Craik Jones would comment on the move but Harrison said: ’They

have been characteristically decent about it. I’m not gloating; it’s

just serendipity.’



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