DIRECT NEWS: Stretch the Horizon puts safer sex advice on 10p coins

The Family Planning Agency is giving away money in its latest campaign to get students to use more condoms.

The Family Planning Agency is giving away money in its latest

campaign to get students to use more condoms.



Its latest drive to make young people aware of the dangers of

unprotected sex uses 10p coins scattered around the bars of 96 student

unions around the UK.



On one side of each coin is a sticker bearing the message, ’Some things

you can’t help picking up’, and goes on to exhort students to practise

safer sex to prevent catching sexually transmitted diseases and unwanted

pregnancies.



’Many people who will not pick up a leaflet will pick up a 10p piece -

we hope after reading the message they won’t pick up anything else,’

Anne Weyman, chief executive of the FPA, explained.



’Research shows today’s students have been exposed to the safer sex

message since they were young, so attracting their interest in a

campaign encouraging condom use was a challenge,’ she added.



The campaign was devised by the through-the-line agency, Stretch the

Horizon, and funded by the Department of Health. It will be backed up by

beer mats and posters in student unions, giving more information about

safer sex.



The FPA campaign - as well as warning about HIV and pregnancy -

highlights the risks of chlamydia, one of the most common sexually

transmitted infections in Britain, which can leave women infertile if

untreated.



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