DIRECT NEWS: Vickers to highlight digital TV’s benefits for Mansfield Lang

Mansfield Lang, the direct media specialist, has drafted in Tony Vickers, the former sales director of BSkyB, as a non-executive chairman.

Mansfield Lang, the direct media specialist, has drafted in Tony

Vickers, the former sales director of BSkyB, as a non-executive

chairman.



Vickers joins the company with a brief to provide TV expertise to help

Mansfield Lang capitalise on the advantages of digital TV for the

benefit of its clients.



As well as leading the Sky airtime sales team, Vickers is a former sales

director of TV-am and Capital Radio. He is now chairman of Forecourt

Television, the channel which sells advertising space on petrol station

forecourts.



According to Mansfield Lang’s chief executive, Ken Mansfield, Vickers’

experience in TV and radio sales will prove invaluable at a time when

more clients are using multi-channel television.



’The company’s established reputation and experience, allied to Tony’s

talents and industry credibility, will provide our clients with a

distinct advantage in the new wave of broadcasting opportunities,’

Mansfield added.



Vickers, who is also chairman of UBEVCO, the largest importer of foreign

beers into the UK, said that this new position brought his career

full-circle.



’I was in at the beginning of Capital Radio, TV-am and Sky TV. Now with

the start of digital TV, I am able to link up in helping the team here

to sell the new concept of multi-channelled TV as it has never been seen

before.’



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).