DIRECT NEWS: WCJ’s Jasinski moves to Brann London post

Brann London is beefing up its new-business stance by poaching Wunderman Cato Johnson’s new-business director, Nina Jasinski.

Brann London is beefing up its new-business stance by poaching

Wunderman Cato Johnson’s new-business director, Nina Jasinski.

Jasinski, a former Rainey Kelly Campbell Roalfe and GGT new-business

director, will take the title of marketing director at Brann, but she

will continue to oversee business development and communications. During

her time at WCJ, Jasinski helped to pull in business from Thomson

Holidays, Bupa, Calortex and Cancer Research.

’Brann London has grown by 80 per cent in the last year in terms of

gross revenue, and it really is becoming a creative flagship,’ Jasinski


’It’s going to be great to be somewhere smaller with a real start-up

feel to it. You’re not changing or juggling your client list; you’re

growing it.’

Jasinski will report to Paul Kitcatt, the managing director and former

creative director of the agency. ’Nina has a hell of a reputation and

she’s dynamic, well-connected and gets things done,’ he said. ’Here we

are in London with 30 years of Brann-ness behind us, but we are building

a worldwide flagship creative agency. I have taken part in a huge number

of pitches and I love the process. Nina can open doors and put me in

front of lots of people with big budgets and ideas.’

Brann London was set up in January 1997 with Royal Mail and Midland Bank

business from the agency group. Since then, it has won business from

Sainsbury’s, Roche and Wesleyan.

The move also reunites Jasinski with John Shaw, formerly the managing

director of WCJ, who moved to Brann as the agency group’s vice-chairman

earlier this year (Campaign, 1 May). Although Jasinski’s primary role

will be to work with Kitcatt for the London agency, she will also work

with Shaw on international matters.

Jasinski’s role at WCJ will not be filled directly. Charles Webre, the

agency’s creative director, said: ’It makes sense now to change our

new-business strategy, and the partners (Webre, Richard Bagnall-Smith

and David Butter) will be taking on the new-business role.’


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