Brann London is beefing up its new-business stance by poaching
Wunderman Cato Johnson’s new-business director, Nina Jasinski.
Jasinski, a former Rainey Kelly Campbell Roalfe and GGT new-business
director, will take the title of marketing director at Brann, but she
will continue to oversee business development and communications. During
her time at WCJ, Jasinski helped to pull in business from Thomson
Holidays, Bupa, Calortex and Cancer Research.
’Brann London has grown by 80 per cent in the last year in terms of
gross revenue, and it really is becoming a creative flagship,’ Jasinski
’It’s going to be great to be somewhere smaller with a real start-up
feel to it. You’re not changing or juggling your client list; you’re
Jasinski will report to Paul Kitcatt, the managing director and former
creative director of the agency. ’Nina has a hell of a reputation and
she’s dynamic, well-connected and gets things done,’ he said. ’Here we
are in London with 30 years of Brann-ness behind us, but we are building
a worldwide flagship creative agency. I have taken part in a huge number
of pitches and I love the process. Nina can open doors and put me in
front of lots of people with big budgets and ideas.’
Brann London was set up in January 1997 with Royal Mail and Midland Bank
business from the agency group. Since then, it has won business from
Sainsbury’s, Roche and Wesleyan.
The move also reunites Jasinski with John Shaw, formerly the managing
director of WCJ, who moved to Brann as the agency group’s vice-chairman
earlier this year (Campaign, 1 May). Although Jasinski’s primary role
will be to work with Kitcatt for the London agency, she will also work
with Shaw on international matters.
Jasinski’s role at WCJ will not be filled directly. Charles Webre, the
agency’s creative director, said: ’It makes sense now to change our
new-business strategy, and the partners (Webre, Richard Bagnall-Smith
and David Butter) will be taking on the new-business role.’