Directors glum over budgets

Two-thirds of top-level marketers expect their budgets to be stagnant or decline in the last six months of 2010, according to a survey for The Marketing Society.

Budgets: directors remain glum
Budgets: directors remain glum

A poll of society members, carried out by Royal Mail, found that just a third of marketing directors expected an increase to their budgets, many of which have already been slashed during the recession.

Marketers were, however, more optimistic than last year, when only 26% expected an increase in budget.

Search engine marketing, social media, direct mail and TV were viewed by marketers as the most important channels for delivering their messages, according to the survey.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).