Academy, Campaign’s production company of the year, has poached the
award-winning director, Chris Dada, from the Directory.
Dada, who is best known for his work on Ikea, left the Directory a month
ago with his producer, Juliette Harris, and the company’s managing
director, Niki Casar.
Casar joined the Directory in 1997 to raise its profile. Her departure,
along with the Directory’s best-known director, is a severe blow to the
’Academy is a high-profile company and it feels very right to be here,’
Dada said. ’I am surrounded by people doing exciting things and there is
a real buzz about the place,’ he added.
Dada studied acting and playwriting in Los Angeles before returning to
London to take up a place on the film course at Bournemouth & Poole
College of Art and Design.
There, he directed several short films including The Outsiders, a
documentary about a dance workshop in Nottingham Prison, which was
screened on Channel 4 and selected for several film festivals including
New York, Sydney, Munich and Edinburgh.
His first commercial was for Club 18-30 and won a Gold at the Midsummer
Showcase and recognition at the British Television Advertising and
Creative Circle Awards.
He has since directed several high-profile commercials including two
Ikea spots for St Luke’s: ’Belinda’s letter’ and the controversial
Commercials that helped Academy win Campaign production company of the
year in 1998 included Jonathan Glazer’s ’park life’ spot for Nike and
’swimblack’ for Guinness.