DirectSki 'ski for less' by Karmarama

Karmarama has unveiled a new print campaign to promote the great value ski-holiday deals at

Defying the recession-induced holiday slowdown, the site aims to reignite the winter holiday market with great value deals on flights, accommodation and airport transfers.

Help with hiring ski equipment and ski passes are also on offer as the site aims to entice cash-strapped skiers back on to the slopes.