Discovery appoints Sky Media for TV ad sales in Ireland

LONDON - Discovery has appointed Sky Media Ireland as its TV ad sales representative in the Irish Republic - the first time Discovery has had a dedicated Irish ad offering.

Discovery appoints Sky Media for TV ad sales in Ireland

It is understood the broadcaster is launching a dedicated Irish feed of the Discovery Channel and wants to open this up to advertisers in the Republic of Ireland. Currently, Discovery is not sold separately in Ireland.

In October, Sky Media retained the ad sales contract for Discovery Networks UK, a four-year deal starting on 1 January. Sky Media has been its ad sales partner since 2002.

The new Irish Republic contract runs for at least three years and begins on 9 December.

Discovery is available in Ireland through Sky's satellite pay-TV platform and UPC, the country's biggest cable operator.

Martin Heaton Cooper, vice-president of advertising, Discovery Networks UK, said the company has a "valuable commercial relationship with Sky".

 

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).