Discovery Network seeks agency after parting with Bates

Discovery Network Europe is searching for a new UK advertising agency after parting company with Bates UK.

Discovery Network Europe is searching for a new UK advertising

agency after parting company with Bates UK.



Discovery, which has shortlisted around five agencies for the pounds 2.5

million account, already runs eight brands on nine channels and this

week announced plans to launch Discovery Health, a dedicated health

station in the UK.



Virginia Lee, director of communications at Discovery, confirmed the

advertising review, which she said was ’procedural’.



She declined to say which agencies were involved although Bates, the

incumbent on the account for four years, will not repitch.



Lee also declined to comment on reports that Discovery had a new policy

of targeting smaller shops: ’It makes sense to talk to a variety of

agencies.’



Bates’ recent advertising for Discovery has focused on highlighting

little-known scientific facts that can be found by watching the channel.

For example, that mosquitoes have killed more people than every war put

together.



In addition, Discovery has been running ads created by the London agency

Hooper & Galton since the start of the year.



The media buying account is unaffected by the review and will remain

with Zenith.



Discovery Health, which launches in July, is already a successful TV and

online brand in the US. It will join the main stations: Discovery

Channel Europe; Discovery Home and Leisure; Animal Planet; Discovery

Travel and Adventure; Discovery Civilisation; Discovery Sci-Trek;

Discovery Kids and Discovery Wings.



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