Dishoom bakes Mumbai residents' stories onto plates

East London restaurant Dishoom taps into the spoken history of Mumbai's old Irani Cafés by harvesting stories from the Indian capital's older generation.

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Some 80 stories were chosen and baked onto plates used in the restaurant, while customers are invited to submit their own stories and memories via a standalone site with best submissions being baked onto additional plates. 

Brand: Dishoom

Client: Shamil Thakrar, co-founder

Agency: OgilvyOne

Creative: Emma DeLaFosse

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1 Case study: How 'This girl can' got 1.6 million women exercising

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