Disney brings South Pacific adventure Moana to London with themed Thames Clipper

Disney has partnered with MBNA to transform one of its Thames Clippers boats into a "Polynesian Wayfinder" vessel to mark the release of its latest animated film Moana.

Moana: features Nicole Scherzinger and The Rock
Moana: features Nicole Scherzinger and The Rock

The film, which is released in the UK on 2 December, tells the story of Moana, a girl living in the South Pacific, who is inspired by her grandmother's stories to set off on an adventure across the ocean to save her people.

Credit card brand MBNA is also supporting the launch of the film with a social media competition, asking people to submit tales of how grandparents have inspired them.

Anna Hill, chief marketing officer at The Walt Disney Company UK & Ireland, said: "Producing an exciting campaign around the new, adventurous world of Moana with a strong brand like MBNA is another great example of the kind of creative campaigns Disney can offer big brand partners.

"MBNA has a great track record in experiential activity and we’re thrilled to be working with them to inspire audiences through Moana’s story."

James Poole, strategy and innovation executive at MBNA, said: "There is synergy in what both brands stand for and we can see great value in working together on the launch of this emotive and inspirational animated film.

"Leading on from the premiere and national competition, we’re really delighted to be partnering with Disney and making good stuff happen along the Thames for Londoners of all ages."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.