Disney brings South Pacific adventure Moana to London with themed Thames Clipper

Disney has partnered with MBNA to transform one of its Thames Clippers boats into a "Polynesian Wayfinder" vessel to mark the release of its latest animated film Moana.

Moana: features Nicole Scherzinger and The Rock
Moana: features Nicole Scherzinger and The Rock

The film, which is released in the UK on 2 December, tells the story of Moana, a girl living in the South Pacific, who is inspired by her grandmother's stories to set off on an adventure across the ocean to save her people.

Credit card brand MBNA is also supporting the launch of the film with a social media competition, asking people to submit tales of how grandparents have inspired them.

Anna Hill, chief marketing officer at The Walt Disney Company UK & Ireland, said: "Producing an exciting campaign around the new, adventurous world of Moana with a strong brand like MBNA is another great example of the kind of creative campaigns Disney can offer big brand partners.

"MBNA has a great track record in experiential activity and we’re thrilled to be working with them to inspire audiences through Moana’s story."

James Poole, strategy and innovation executive at MBNA, said: "There is synergy in what both brands stand for and we can see great value in working together on the launch of this emotive and inspirational animated film.

"Leading on from the premiere and national competition, we’re really delighted to be partnering with Disney and making good stuff happen along the Thames for Londoners of all ages."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 The agencies that came top of the class in Campaign's School Reports

Campaign casts a critical eye over the performance of UK agencies after a year of contrasting fortunes to assess who gets full marks and who deserves detention.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More