Disney calls review of EMEA media business

The Walt Disney Company has called a review of its EMEA media planning and buying account, currently held by Carat. The pitch is part of a strategic review of Disney's media agencies and is in its early stages.

Disney: Carat on alert
Disney: Carat on alert

Carat won the consolidated Disney account in 2010 after a closed pitch against ZenithOptimedia.

In 2008, Disney split its account, then estimated to be worth £120 million, between Carat and ZenithOptimedia after a pan-European pitch. The company awarded

Disney Studios and Home Entertainment to Carat, while ZenithOptimedia was handed Disneyland Paris.

A Disney spokeswoman said: "The Walt Disney Company EMEA is conducting a strategic review of media agencies in the marketplace. 

"This is not a reflection of the performance of Carat, with which we have a long-standing and successful relationship."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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