Wieden & Kennedy London has won a place on the Walt Disney Company
roster by taking the above-the-line creative task for the Disney Channel
The agency took the account, worth £1.5 million, without a pitch
and will unveil its first work for the channel this Saturday with a
radio campaign to promote a new series, The Proud Family.
Nick Richards, the marketing director of the Disney Channel, said: "I
was really impressed by W&K's previous brand work." The account moves
TV, radio and print ads will be backed by an interactive campaign that
sees Disney taking ad space on major internet servers.
Richards said: "It's a competitive market with the growth of
multi-channel homes. We need to compete for our share of the kids'
audience. We will make sure our communications are relevant and W&K will
help us do this."