Disney creates children's book with 3D talking characters

Disney has unveiled new experiments in augmented reality (AR), including 3D children's book characters that talk.

Disney: researchers are using augmented reality to rethink the children's book
Disney: researchers are using augmented reality to rethink the children's book

Disney's latest experiments in augmented reality follow its colouring book, which brings characters to life as they are drawn onto the page.

Now it's expanded the idea to storytelling, with a prototype children's book-style app that lets the reader influence the storylines.

Readers can point the app on a tablet at a piece of paper featuring character drawings, bringing them to life. They can then interact with the characters on-screen, choosing from a list of actions to "significantly" alter the plotline.

Another application of augmented reality was in learning instruments, with children learning basic composition by arranging pictures of instruments in a pattern. Pointing the app at the pictures would again bring them to life and allow the user to listen to their arrangement.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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