Disney launches television channel for boys in the UK

LONDON - Disney plans to launch a channel, called Disney XD, for boys in the UK this autumn.

Disney
Disney

The channel will feature sports, adventure, music and comedy shows. Disney will work with ESPN on the sports content.

Disney XD is aimed at boys aged six to 14 years old and replaces Jetix, which is aimed at a younger age group.

The channel has already launched in the US, where 15.7 million viewers tuned in during its debut weekend.

It will launch with two new live-action shows Aaron Stone and Zeke and Luther.

Disney hopes to cash in on the young male market following the success of Disney Channel's music shows, such as High School Musical and Hannah Montana.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).