Disney seeks agency for UK CRM business

Disney has kicked off a search for an agency to handle its UK CRM work.

Disney: latest review
Disney: latest review

The company, which has started approaching agencies, aims to appoint one with experience of working with family brands and data.

Disney has previously used shops such as The Communications Agency.

The review follows the appointment of OMD UK to Disney’s £21 million UK media planning and buying account. The agency won the business in April. OMD replaced the incumbent, Carat, by beating Havas Media in the final stage of the process.

The media business includes work for Disney films and Marvel releases as well as the Disney Channel.

The UK media pitch was part of a wider £120 million EMEA review that kicked off in October last year.

Disney split the bulk of the account between Omnicom Media Group and Havas Media Group.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).