Disprin uses Media Vehicle’s trolley ads to reach shoppers

Disprin Extra, the Reckitt Benckiser brand, has chosen supermarket trolleys as the medium to reach C1 and C2 25- to 45-year-old women.

Disprin Extra, the Reckitt Benckiser brand, has chosen supermarket

trolleys as the medium to reach C1 and C2 25- to 45-year-old women.



Carat has bought 92,000 trolley spots from the The Media Vehicle to

display ads for the painkiller brand.



McCann Healthcare created the ads, which emphasise how fast the product

works.



It uses straplines such as ’Disprin. Express checkout for your

pain’.



Simon Brockman, client manager at Carat, commented: ’Trolleys deliver

the message to the consumer at point of sale, which is imperative given

the number of competitive brands in the category.’



The Media Vehicle has developed a range of sales packages. They include

the ’mother and baby’ package - a 28-day poster campaign on trolleys

with baby seats at 1,104 supermarkets.



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