Dixons Carphone branding slammed by marketing community

When we published our story that Dixons and Carphone Warehouse were uniting to become Dixons Carphone, we thought it might be popular, but we were not quite ready for the response from our Twitter following.

It wasn't long before our followers starting giving their opinions. Some thought it didn't really fit the brand.

Others didn't feel it spoke to this century.

While others pointed out that sticking to legacy has not harmed other businesses.

Some offered some (apparently) much needed advice.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).