Dixons to explore Freeserve options

- Dixons has hired investment bank, Goldman Sachs, to conduct a wide-ranging review of its Freeserve business. The review could lead to merger of the internet company or an outright sale.

- Dixons has hired investment bank, Goldman Sachs, to conduct a wide-ranging review of its Freeserve business. The review could lead to merger of the internet company or an outright sale.

Dixons owns 80 per cent of Freeserve following the flotation of 20 per cent of the company last year. Under the terms of the flotation agreement Dixons was blocked from selling any more of its stake until July.

The review will spark renewed speculation that Dixons is keen to find a partner for Freeserve. Recently it has been linked to publishing companies IPC and Emap.

Other speculation has centred on Deutsche Telekom's internet operation, T-Online and BT, which might bid for FreeServe, currently valued at around £4 billion.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).