Dixons 'Return Of The Jedi' by M&C Saatchi

The new Dixons campaign stars Darth Vader and highlights the in-store customer service experience at Currys and PC World.

The 40-second ad will be supported by online advertising, as well as point-of-sale, social media, CRM and PR activity, and follows last year’s campaign that featured the Star Wars favourites C-3PO and R2-D2 browsing a Megastore.