DLKW Lowe captures global Lenovo brief

DLKW Lowe has picked up the global advertising account for the launch of Lenovo's Yoga tablet range.

DLKW Lowe: picks up Lenovo account
DLKW Lowe: picks up Lenovo account

The agency won the business after a competitive pitch and has been briefed to produce work for the Chinese electronics company across Europe, the US and Asia.

The account was previously handled by Saatchi & Saatchi New York. Saatchi & Saatchi won the global ad business in 2011.

It is understood that a TV, print and digital campaign starring the actor Ashton Kutcher will break later
this year.

In January, Lenovo hired Total Media to handle its EMEA media account.

Lenovo was formed from the sale of IBM’s computer business to Lenovo Group in 2011.  It recently acquired the mobile brand Motorola from Google for £1.7 billion.

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