DLKW Lowe to handle Sudocrem creative

Sudocrem, the brand best-known for its nappy-rash moisturiser, has appointed DLKW Lowe as its lead creative agency, replacing The Minimart.

DLKW Lowe: to handle Sudocrem creative
DLKW Lowe: to handle Sudocrem creative

The account is worth an estimated £5 million. DLKW Lowe will work on strategic and creative development for Sudocrem to "leverage its heritage and support growth".

The agency will collaborate with ICC Lowe, the healthcare subsidiary of Lowe and Partners, on the health elements of the business and will launch new work next year.

Clare Young, the group marketing manager of Sudocrem’s owner, Forest Laboratories UK, said: "DLKW Lowe has a proven track record in delivering fresh ideas, and effective and engaging campaigns. We eagerly anticipate the results of our partnership at this exciting time for the brand."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More