DLKW Lowe to handle Sudocrem creative

Sudocrem, the brand best-known for its nappy-rash moisturiser, has appointed DLKW Lowe as its lead creative agency, replacing The Minimart.

DLKW Lowe: to handle Sudocrem creative
DLKW Lowe: to handle Sudocrem creative

The account is worth an estimated £5 million. DLKW Lowe will work on strategic and creative development for Sudocrem to "leverage its heritage and support growth".

The agency will collaborate with ICC Lowe, the healthcare subsidiary of Lowe and Partners, on the health elements of the business and will launch new work next year.

Clare Young, the group marketing manager of Sudocrem’s owner, Forest Laboratories UK, said: "DLKW Lowe has a proven track record in delivering fresh ideas, and effective and engaging campaigns. We eagerly anticipate the results of our partnership at this exciting time for the brand."


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published