DLKW Lowe hires David O'Hanlon to lead Persil planning

DLKW Lowe has hired David O'Hanlon as a global planning director on Unilever's Persil brand.

Mike Teasdale: Lowe and Partners’ worldwide chief planning officer, Unilever
Mike Teasdale: Lowe and Partners’ worldwide chief planning officer, Unilever

O'Hanlon joins from the data consultancy Beyond Analysis. He is a former member of the leadership team at HHCL and has worked at McCann Erickson on the Mastercard Europe account.

Mike Teasdale, Lowe and Partners’ worldwide chief planning officer, Unilever, said:  "Dave’s background speaks for itself. He has a grown-up business brain and is a wizard with numbers, but he also has great curiosity and a voracious capacity for learning new things.

"His eclecticism and seemingly bottomless pit of knowledge about a vast range of stuff makes him a very interesting person to work with, which I look forward to see reflected in our global Persil work."

Lowe & Partners won the account for the Persil brand in 2013.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published