- DMB&B /Detroit has announced key staff changes involving senior level account managers. Executive vice president Mark Gjovik has been named group account director for 'group d'arcy' and the director of strategic business development, D. Stan Fields, has been named senior VP and group account director for the agency's Pontiac Account.
Group d'arcy is DMB&B/Detroit's "agency within an agency," serving a diverse group of accounts including General Motors, the Dow Chemical Company, the American Plastics Council, Ryder TRS truck rental, Oakwood Healthcare Systems and The Budd Company.
In addition Gjovik will continue to be involved with key "futures" projects for Pontiac. In his new role, he will also oversee the agency's intensified new business development operations which in recent months have led to the acquisition of the Ryder and Oakwood accounts.
Fields assumes leadership of DMB&B's Pontiac account, which he most recently served as account director for Pontiac Marketing Services and Brand Marketing Partner for the Pontiac Division brand.
Patrick Sherwood DMB&B, managing director, said: "Our goal in Detroit is to continually increase the quality and effectiveness of our creative work. That goal touches all that we do. These significant changes in account management will bring fresh leadership and heightened creative emphasis to our Pontiac and group d'arcy work."
Gjovik has been with DMB&B/Detroit since 1984, having joined the agency from Leo Burnett to work on Pontiac. Fields joined DMB&B in 1983 after graduating from Michigan State University. He began as a trainee and later moved to new business and the FTD account before joining the agency's Pontiac account team.