DMB&B Financial has beaten Bartle Bogle Hegarty, J. Walter Thompson
and Claydon Heeley in an advertising challenge set by the housing
Roof, Shelter’s magazine, asked ten agencies for creative concepts to
help make housing an election issue. The winning creation will run on
posters in a campaign to raise awareness of homelessness.
The poster plays on the present Government’s insecurity with the line,
’Homelessness. You’d think politicians would take it more seriously’,
under a drawing of a removal van outside Number 10.
Steve Bates, the copywriter, and Mark Stephenson, his art director,
said: ’Featuring the Prime Minister’s home was a way of addressing
politicians while encouraging the electorate to lobby their MPs.’