DMB&B New York scoops $100 million global account

- DMB&B New York has scooped the estimated $100 million global advertising account for Ernst & Young.

- DMB&B New York has scooped the estimated $100 million global advertising account for Ernst & Young.

Grace & Rothschild in New York previously handled the creative work for the accounting firm, with Grey Advertising handling the media. Until this week the overseas portion was divided among 10 agencies with DMB&B tipped to win Ernst & Young's domestic account, estimated at $15 million or less.

Philip Laskawy, chairman and chief executive of Ernst & Young LLP, said; "We are a global organisation. A global campaign will help us communicate the consistent high-calibre of our work and promote the company's seamless, global integration."

A new campaign for Ernst & Young is expected to be introduced in October. It is expected that the firm's current strapline "There isn't a business we can't improve" will be replaced.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).