DMG Media kicks off hunt for global shop

DMG Media, the publisher of the Daily Mail and MailOnline, is looking for an international agency ahead of a consumer push.

DMG Media kicks off hunt for global shop

Sources said DMG Media held initial meetings about the account, which also includes The Mail on Sunday and Metro, with a number of London-based creative shops this week. 

The process is being handled by AAR.

M&C Saatchi previously worked with the Daily Mail on its advertising but is not the incumbent. The newspaper’s recent activity has been created in-house. 

In July, DMG Media hired WPP’s Maxus to oversee its media planning and buying in the UK and the US, ending an 18-year relationship with Starcom Mediavest Group. 

AAR also managed the media review, which kicked off in March.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published