Frank Dobson’s mayoral campaign may be floundering, but at least he
can claim a small victory against Ken Livingstone in the pre-election
Both candidates have turned to outdoor in the run-up to this Friday’s
election. Red Ken is believed to have outspent Blair’s candidate, with
Livingstone expected to rack up an outdoor bill of pounds 130,000
compared with Dobson’s pounds 65,000. But Dobson’s outdoor buying team
are claiming to have purchased the better-targeted campaign. They allege
some of Livingstone’s sites actually fall well outside the catchment
area for voters.
Dobson’s campaign will run on 65 96-sheets this week. Poster Publicity
director Nick Parker, who brokered the deal with Mills & Allen account
manager Fiona Holland, bought the sites. Poster Publicity has also
bought some special postings, and some of Admedia’s 48-sheet ad vans.
All the sites fall inside the London boroughs.
Livingstone’s campaign, on the other hand, has run for almost a month on
a variety of 48-sheet and 96-sheet sites. But it has been criticised by
outdoor pundits for appearing outside London - one poster was spotted in
Watford. A poster buyer commented: ’It is possible people live in London
and drive out to work in Watford - but it strikes me as unlikely.’
It is thought Livingstone’s sites were bought by International Poster
Management although the outdoor specialist refused to comment.