TBWA GGT Simons Palmer has been appointed to handle the advertising
campaign for Frank Dobson’s bid to become mayor of London.
The agency was recruited without a pitch after its services had been
offered by Trevor Beattie, who has close links with senior Labour Party
The budget will be kept secret but ads are expected to take up a large
slice of the pounds 420,000 spending limit for each mayoral
Labour sources said that working for the official Labour candidate could
boost TBWA’s chances of landing the party’s campaign for the next
general election, for which it has been shortlisted. In the London
election it will be up against Euro RSCG Wnek Gosper which withdrew from
the Labour pitch to run Ken Livingstone’s mayoral campaign.