Dobson quits MTV Europe and prompts ad sales restructure

MTV Networks Europe’s UK sales director Chris Dobson left the company last week and was replaced by group account director Lesley Rowe-Jones.

MTV Networks Europe’s UK sales director Chris Dobson left the

company last week and was replaced by group account director Lesley

Rowe-Jones.



Dobson was sales director at MTV Networks Europe for three years. He has

left the company with no job to go to.



Dobson’s departure has sparked a series of changes within MTV’s

advertising sales. The 30-strong team has now moved from its

headquarters in Oxford Street to Hawley Crescent, home of the MTV

studios, to enable sales to work more closely with production.



Rowe-Jones joined MTV just over two years ago and will gain

responsibility for all the channels’ UK national and local sales, as

well as pan-European sales. She will liaise with the MTV offices in

Sweden, Germany, Italy and Holland and will report to Michiel Bakker,

managing director of MTV Networks Europe.



Under Rowe-Jones, seven ad sales teams headed by seven account directors

will sell the UK’s six MTV channels to clients and agencies.



Additionally, two of the seven account directors are also leaving the

company. Rowe-Jones is already on the hunt for senior sales people to

replace them.



Account director Kotora Toda, who handled MTV’s Japanese business with a

direct focus on UK agencies, has left the company. Simon Crisp is

quitting to set up his own internet company.



Rowe-Jones commented: ’We will be looking at ways in which we can take

an advertiser through all six channels, from sponsorship and banner

advertising through to traditional airtime. Plans to offer a new

six-channel advertising package will hopefully be presented to agencies

in the coming months. This will hopefully be a cost-effective solution

for advertisers, enabling them to reach a variety of age groups.’



MTV sales operate on behalf of the two original MTV channels available

on analogue, digital and cable - MTV UK and VH1. While MTV targets the

16- to 34-year-old age group, VH1 is designed to appeal to viewers aged

between 20 and 45.



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