MTV Networks Europe’s UK sales director Chris Dobson left the
company last week and was replaced by group account director Lesley
Dobson was sales director at MTV Networks Europe for three years. He has
left the company with no job to go to.
Dobson’s departure has sparked a series of changes within MTV’s
advertising sales. The 30-strong team has now moved from its
headquarters in Oxford Street to Hawley Crescent, home of the MTV
studios, to enable sales to work more closely with production.
Rowe-Jones joined MTV just over two years ago and will gain
responsibility for all the channels’ UK national and local sales, as
well as pan-European sales. She will liaise with the MTV offices in
Sweden, Germany, Italy and Holland and will report to Michiel Bakker,
managing director of MTV Networks Europe.
Under Rowe-Jones, seven ad sales teams headed by seven account directors
will sell the UK’s six MTV channels to clients and agencies.
Additionally, two of the seven account directors are also leaving the
company. Rowe-Jones is already on the hunt for senior sales people to
Account director Kotora Toda, who handled MTV’s Japanese business with a
direct focus on UK agencies, has left the company. Simon Crisp is
quitting to set up his own internet company.
Rowe-Jones commented: ’We will be looking at ways in which we can take
an advertiser through all six channels, from sponsorship and banner
advertising through to traditional airtime. Plans to offer a new
six-channel advertising package will hopefully be presented to agencies
in the coming months. This will hopefully be a cost-effective solution
for advertisers, enabling them to reach a variety of age groups.’
MTV sales operate on behalf of the two original MTV channels available
on analogue, digital and cable - MTV UK and VH1. While MTV targets the
16- to 34-year-old age group, VH1 is designed to appeal to viewers aged
between 20 and 45.