Levi’s Dockers brand made a return to outdoor media for the first
time in four years last week.
Dockers Khakis will be appearing on a number of special building wraps
and on 250 48-sheets in various cities for the whole of April.
The spring campaign, bought and planned by Mediapolis and poster
specialist Concord, will run in Manchester, London, Glasgow and Dublin.
In London, the specialist has booked TDI’s ’five ways’ Oxford Circus
network - a series of sites on all the corridors leading out of the Tube
Anthony Rhind, associate director at Mediapolis, said: ’Our activity is
focused on the four domestic ’fashion capitals’. Targeted 48-sheets are
combined with large building wraps that embody the core communication of
The creative, designed to appeal to 25- to 35-year-old men and women,
was produced by Bartle Bogle Hegarty and has already appeared in style
The executions feature Dockers-wearing models who are ’not bound by
conventional limitations’. The image used on the building wraps is a man
hang-gliding over a busy airport as he finds an alternative to taking a
Justin Bannerman-Lloyd, account director at Concord, commented: ’Where
better to advertise Dockers’ street pants than on the streets.’