Doctor Who fans allowed to pilot the Tardis with interactive YouTube game

To celebrate the return of Doctor Who, and the arrival of new lead actor Peter Capaldi, the BBC has launched an interactive game allowing users to pilot the Tardis.


The expandable YouTube banner invites users to fly the Tardis through the time vortex, with the aim of landing at London's Parliament Square - where a crash-landed version of the Tardis has been mocked up (below).

Successful gamers wil also unlock exclusive content, including a new scene featuring Capaldi's Doctor and his companion Clara, played by Jenna Coleman.

The cast recently completed a world tour taking in Seoul, Sydney, Mexico City, New York and Rio de Janeiro to promote the return of the series.

Company: BBC

Brand: Doctor Who

Client: Hugh Davies, BBC marketing head of drama

Agency: Red Bee Media

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published